Episode 80
What Actually Moves MSP Valuation — with Hartland Ross
Nov 15, 2025 · Hartland Ross, The Host Broker
Hartland Ross from The Host Broker joins MSP Confidential to cut through M&A folklore and tell you what buyers actually pay for. We unpack adjusted EBITDA vs true cash flow, recurring gross margin, contract quality, logo concentration, PSA hygiene, and the myths that sink deals. You’ll hear real tactics to make your MSP easier to underwrite and faster to…