2025 MSP Business Trends Report

For the past few years, the majority of market reports have indicated that the MSP industry is continuously growing. In spite of the optimistic economic outlook, MSPs have faced more headwinds when it comes to efficiently running their businesses than ever before—from retaining talent and meeting regulatory requirements to managing ballooning tech stacks and combating shrinking client budgets.

To push through these challenges, MSP owners and operators must be more agile and business savvy than ever before. But historically, MSPs tend to focus on improving technical delivery at the expense of maturing other areas of their business—like financial reporting, sales and marketing investments, and streamlining internal operations and project delivery.

While these areas may seem secondary, we here at ScalePad believe that improving internal operations matters as much—if not more—to an MSP’s success than the volume of services they offer or the number of systems they’re familiar with. That’s why this year’s annual trends report has been refocused on the ‘behind-the-scenes’ operational areas MSPs often overlook, including customer success programs, employee engagement, and internal technology usage.

In this report, we explore how top-performing MSPs drive client satisfaction, staff productivity, and, ultimately, revenue by optimizing every aspect of their business for growth and efficiency. We’ll also share operational benchmarks by MSP size, the top service trends for 2025, and more internal business insights, so your MSP can handle whatever the year ahead throws your way.