Survey group
500+
MSP executives, techs, account managers and other roles weighed in on the top drivers of growth.
Survey group
More than 500 MSPs executives, techs, account managers and other roles weighed in on the top drivers of growth.
Location heatmap
Most responses came from across the USA, with some in Canada as well.
Scale of Business
While most were from larger, 100+ employee enterprises, some responses came from businesses with less than 100 employees.
65%
100+ staff organizations
35%
under 100 staff organizations
Continued growth
As the MSP industry moves into a new year, they'll need to overcome both old and new challenges to find success and growth. That's why ScalePad has returned for the second year to produce our 2024 MSP Trends report.
The goal for this year's report was to find out what the biggest service trends are in the MSP industry and how those trends are predicted to play out in 2024.
We also took the opportunity to reach out to MSPs directly to get their opinion on the data in the survey and the trends in 2024.
Growth outlook
After a tumultuous few years due to the COVID-19 pandemic, the MSP industry is rebounding. Our survey respondents reported a huge increase in hiring during 2023, with even more growth projected for 2024.
If 2023 was a year of recovery, 2024 is looking to be a year of big growth across the industry.
2023
2024
MSP interviews
James Ratcliff, Ratcliff IT
I think if you run a good IT company, a good MSP, and you're doing leadership and management and you are working on those things and you do good quality work it's less of a concern, in most areas, to retain good staff.
Ann Westerheim, Ekaru
We've had modest growth. We did a very small merger last year, so we added some headcount from that. And then I plan on adding headcount in 2024.
Carrie Green, Alt-Tech Inc.
Since pre-COVID, we've pretty much maintained our staff. Growing towards the end part of this year. So we've added on a dedicated Business Development resource as well as created a couple new positions.
Explore the trends
More than 500 MSPs executives, techs, account managers and other roles weighed in on the top drivers of growth in 2023 and 2024. Dive in to each section to learn more about this year's MSP industry trends.
Chapter 1
MSPs explain their picks for the top five service trends.
Read MoreChapter 2
MSPs share opinions on challenges facing the industry.
Read MoreChapter 3
How MSPs view growth through buying and selling businesses.
Read MoreChapter 4
The industry grew in 2023 and expects more momentum in 2024.
Read MoreWebinar
Watch ScalePad's webinar overview of the report. We walk through each section with additional commentary and discussion around each topic. Dive into the data, what it means for MSPs, and how people are progressing their businesses in 2024.
