Product
Keap is a CRM and automation platform that service-based MSPs can configure for client lifecycle management across IT engagements, reducing manual follow-up with automated email/text workflows, pipeline tracking, and invoicing to improve consistency and visibility.
Vendor
Founded in 2001 by Scott Martindale (founder/CEO), Clate Mask (co-founder/President) and headquartered in Phoenix, Arizona, Keap is a small business CRM and sales/marketing automation company with 200+ employees acquired by Thryv Inc. in December 2024 as strategic addition to Thryv's small business software platform.