Product
Acronis True Image is an endpoint backup and cyber protection solution MSPs can use for client Windows and macOS devices, combining image/file backups, disk cloning, and ransomware-aware anti-malware for faster recovery.
Vendor
Founded in Singapore in 2003 by Serguei Beloussov, Ilya Zubarev, and Stanislav Protassov (spun from SWsoft/Parallels), Acronis is a Swiss global technology company incorporated in Schaffhausen, Switzerland in 2008 and expanded to USA headquarters in Burlington, Massachusetts in 2006. The company employs 1,000+ professionals across 18 countries serving over 5.5 million users and 500,000 businesses globally including 79 of the top 100 most valuable brands. In 2025, Swedish private equity firm EQT acquired a majority stake in Acronis. The company delivers natively integrated cybersecurity, data protection, and endpoint management solutions with emphasis on the SAPAS principle (Safety, Accessibility, Privacy, Authenticity, Security) across cloud, on-premises, and hybrid deployments. Acronis operates a portfolio of separately-licensable products with distinct licensing models (per-workload, per-GB, per-user, perpetual, subscription) and independent SKUs serving MSPs, SMBs, enterprises, and consumers.